Mina Oh

Marketing Operations · Creative Systems · San Jose, CA

MO
STUDIOS

Creative operations for ideas that need clarity, structure, and momentum.

MO Studios is a developing record of campaign work, marketing systems, retail execution, and the thinking behind turning complex ideas into clear, usable outcomes.

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6+Years at Beck’s Shoes
26Retail Locations
2024Marketing Operations Shift
60K+Email Subscribers
100+Campaigns / Assets

Approach

Clarity is not simplification. It is design.

Strong execution starts with understanding the outcome, the constraints, the assumptions, and the system the work needs to move through.

What if the problem is not the work, but the system holding it? Clarity requires slowing down enough to see what’s actually happening. Assumptions shape outcomes. Questioning them creates options. Systems create space for creativity to do its best work. Good work is intentional, not accidental.
About Mina

About

Curiosity-driven innovation begins by defining the desired outcome.

MO Studios is built around a personal philosophy: exposing hidden assumptions, designing intentional systems, and accounting for what cannot yet be known.

My work sits between creative execution and marketing operations — campaign support, email marketing, landing pages, content systems, retail marketing, vendor campaigns, and cross-functional execution.

The throughline is clarity: understanding what needs to happen, organizing the moving pieces, and helping the final work feel intentional, useful, and ready to move.

Campaign Strategy Email Marketing Klaviyo Landing Pages Creative Ops Retail Marketing Content Systems Cross-Functional Execution Analytics Process Improvement
Dela Rocha Digital

Mentorship

Guided by creative leadership.

Much of this growth has been shaped through working with Stephanie Dela Rocha, Creative Director at Beck’s Shoes and founder of Dela Rocha Digital.

Her mentorship has influenced the way this work approaches creative standards, brand systems, AI-supported workflows, and execution across real business needs.

Visit Dela Rocha Digital →

Contact

Get in touch.

For recruiting opportunities, professional connections, portfolio questions, or conversations around marketing, operations, and creative systems.